Email Etiquette Part #1

Alright folks. Let’s talk about something that happens to be one of my pet peeves. I know that sometimes we just don’t know certain things or do THIS by accident…

I love (not really) getting an email and there are dozens and dozens of recipients that the email was sent to and the sender did not use the BCC option. So now I scroll through all of the email addresses (I just got one that probably had 200 names in it) and finally get to the message.

This is the problem with sending a mass email to your list and NOT using the BCC option. My email address just got sent to your other contacts and well, it’s not polite to send a mass email so generically (see below for the exceptions). If you really want to make a connection to your email recipients and want a response from them, send them a personal email when possible.

Okay, so let’s go over the rules:

When you compose an email there are three fields: To, CC and BCC

Use the To field when you are:

• Sending a personal email to just one person
• Sending an email to a specific group of several people who all know each other, especially when you want them to “reply all” so everyone can get their reply.

Now, CC stands for Carbon Copy. Use the CC field when you are:

Sending an email to a primary recipient and want someone else to simply be aware of the information on the email but there is no call to action for the CC person. For example, when I send an email to a speaker to my events, I will CC their assistant so their assistant knows they have the information or vice versa.

BCC stands for Blind Carbon Copy. Use the BCC field when you are:

• Sending an email to a mass group and they don’t know each other, put everyone’s email addresses in the BCCTo field and your own email address in the field.
• Sending an email to a primary person and you may want to copy someone on the email but you don’t want the primary recipient to know you are copying anyone on the email. Use extreme caution with this. Why would you email someone and not want them to know you were copying anyone on it? Sounds a bit sneaky to me. When I want to keep someone in the loop of communication with someone else I will either CC them on the email or forward the email to the second person.

Overall, sending a mass email and putting everyone in the To field is unprofessional and a little annoying to your recipients for the above-mentioned reasons.

Email Etiquette #2 coming soon. We’ll talk about subject lines, signatures, images in your signatures and more. Stay tuned. Thanks for letting me rant a little bit.

Use email managers like Aweber to manage your email campaigns. This is the ideal way to manage your emails.

Be Clear About Where You Are to Find Out Where To Go

In order to find out where you want to go, you must first find out where you are. It’s like when someone is lost and they call to get directions. In order for them to be directed on where to go, they must first find out where they are.

For example, personally I am recommitting to my vibrant health and releasing some extra weight I’ve “attracted” for the the past two years. I was gauging my results from how I was feeling and how my clothes fit. I was consciously avoiding the scale.

I don’t believe in having my scale rule my life and I admire some health mentors who have thrown out their scale because they are so in tune with their bodies that they don’t need to even look at the numbers.

Let’s be honest. I’m not there yet. So I did a brave thing and I stepped on the scale. When I saw the number I was immediately clear of where I’m at and where I get to go on this weight release and vibrant health journey.  It propelled me into action because it wasn’t as easy to justify the current results I was creating. Taking ownership of where I am at empowered me to create my desired results.

The same goes for owning the numbers in your business. When you look at the bottom line in your business there is no more justifying or “waiting” for things to improve by themselves. Looking at the numbers is the only way to know where to cut back, add more resources or maintain.

Now here is the tricky part for many entrepreneurs. We are often right-brained, visionary folks who cringe at the thought of bookkeeping, filing and financial projections. Here is the good news: When we stop trying to do everything ourselves, we outsource what we don’t want. There is always a win/win. There is someone who loves to do what you hate to do.

When you educate ourselves on the numbers then you are empowered to find the perfect solutions and people to assist you in building the financial foundation of your business.

So whether it’s looking at the numbers on the scale or the numbers in your business, just bite the bullet and do it. It’s freeing and absolutely necessary for you to build your dreams. Without knowing where you are, it’s impossible to find a new direction to get you where you want to go.

Resources:

Free Biz Divas Accounting 101 workshop on Tuesday, November 3 in Draper, UT.

• Are you getting the most out of your deductions?
• Do you know what you can write off and what you can’t?
• How do you easily track it, especially when numbers and bookkeeping are just not your thing?

Endyo Group and The Accredited Network: The Accredited Network was started by Garret Gunderson who is revolutionizing wealth education. If you are ready for  paradigm shift and to take ownership of your wealth and financial freedom, I highly recommend Nate Guggia and Ryan O’Shea. (Endyo Group is a division of The Accredited Network.)

Nate and Ryan are incredible and because of my association with them, they are offering their introductory process complimentary (normally starts at $1,500) to people I know. Contact them at:  (801) 304-7797 or at nate [@]theaccreditednetwork [.] com